Hi!
We design behavioral
changes for a better world.
We like you.
Clients & Use Cases
Beratungsstelle für Unfallverhütung (BFU) | Bundesamt für Energie | Bundesamt für Umwelt | Bundesamt für Verkehr | Büro für Mobilität | Ebnet Stiftung | Ecoplan | Energie Schweiz | Fonds für Verkehrssicherheit | Gesundheitsförderung Schweiz | Impact Hub Geneva | Kanton Aargau | Sandoz | SBB | Sarstedt | Stadt Zürich | Stiftung für Prävention der AXA | Swisscom | Swissgrid | Swiss Life | Swiss Olympic | Tabakpräventionsfonds | Vorbild Energie und Klima
We have found answers to the following questions in the past:
- Neurodiversity in Road Traffic – Challenges and Opportunities
- How can access to automated mobility be improved for vulnerable groups?
- How can aggression on public roads be reduced?
- What measures could make railway stations more accessible for neurodiverse people?
- How can young adults be discouraged from using smartphones while driving?
- Can “If-Then” plans help promote healthy habits in older adults?
- How can occupational accidents be prevented?
- Promoting energy-saving behaviors through interventions tailored to specific target groups
- Can neighbourhood “solar parties” encourage the adoption of private solar installations?
- How can tobacco and nicotine use be denormalised in schools?
- What role do affective motives play in mobility choices?
- To what extent can gamification drive sustainable behaviour change towards more environmentally friendly mobility?
- How can behavioural-economic approaches be used in a targeted way to increase road safety?
- Which psychological incentives and barriers influence whether drivers make greater use of public transport?
- How can physicians be encouraged to prescribe more lower-cost generic alternatives?
- How can the electrification of a road fleet be accompanied in a way that ensures employees consistently switch to electric vehicles in new procurements and in daily use?
- How can acceptance of a revised speed display among train drivers be increased in order to promote more energy-efficient driving?
- How can nursing staff be motivated to perform blood draws correctly and at an appropriate pace in order to avoid measurement errors?
- What impact do different nudges have on switching off standby functions in everyday work?
- Which nudging measures are effective against littering?
Methods & Solutions
Our projects aim to develop a deeper understanding of human decision-making processes. To this end, we integrate qualitative and quantitative methods. The use of AI, synthetic data, and innovative approaches expands our analytics, yet empirical engagement with the target group and their participatory involvement remain central components.
Team
Dr. Gilles Chatelain
At the Lab:
- Owner, Project Lead
- Psychologist
- Behavioral Science
Outside the Lab:
- Representative of the psychology associations FSP (Switzerland), EFPA (Europe), and APA (USA) at the UN in Geneva.
- Member of the APA (American Psychological Association)
- Co-founder and board member of the Swiss initiative «BIPS – Behavioral Insights for better Politics and Societies»
Further social identities:
- Wannabe baker
- Middle-class caravan owner
Dr. Andrea Schneider
At the Lab:
- Co-owner, Project Manager
- Cognitive Psychology and Behavioral Psychology
- Innovation
Outside the Lab:
- Project Manager at SBB Market Development
- Lecturer CAS Strategic Foresight (FHNW)
Further social identities:
- Horse whisperer
- Tennis trainee and occasional yogi
Partners
Good ideas rarely happen alone. We work with strong research institutes, universities, and organisations that share our values.
- Büro für Mobilität
- Consultati SA – società | territorio | ambiente
- Department Consumer Behavior & Behavior Change, University of Bern
- Ecoplan
- Gbanga
- Impact Hub Geneva
- Institute of Forensic Medicine, University of Zurich
- Institute for Mobility, University of St. Gallen
- Institute of Public Health, Zurich University of Applied Sciences
- Lega polmonare ticinese