en

Hi!
We design behavioral
changes for a better world.
We like you.

Let‘s talk.

Clients & Use Cases

Beratungsstelle für Unfallverhütung (BFU) | Bundesamt für Energie | Bundesamt für Umwelt | Bundesamt für Verkehr | Büro für Mobilität | Ecoplan | Energie Schweiz | Fonds für Verkehrssicherheit | Gesundheitsförderung Schweiz | Impact Hub Geneva | Sandoz | SBB | Sarstedt | Stadt Zürich | Swisscom | Swissgrid | Swiss Life | Swiss Olympic | Tabakpräventionsfonds | Vorbild Energie und Klima

We have found answers to the following questions in the past:

  • What measures could make railway stations more accessible for neurodiverse people?
  • How can young adults be discouraged from using smartphones while driving?
  • How can occupational accidents be prevented?
  • Can neighbourhood “solar parties” encourage the adoption of private solar installations?
  • How can tobacco and nicotine use be denormalised in schools?
  • What role do affective motives play in mobility choices?
  • To what extent can gamification drive sustainable behaviour change towards more environmentally friendly mobility?
  • How can behavioural-economic approaches be used in a targeted way to increase road safety?
  • Which psychological incentives and barriers influence whether drivers make greater use of public transport?
  • How can physicians be encouraged to prescribe more lower-cost generic alternatives?
  • How can the electrification of a road fleet be accompanied in a way that ensures employees consistently switch to electric vehicles in new procurements and in daily use?
  • How can acceptance of a revised speed display among train drivers be increased in order to promote more energy-efficient driving?
  • How can nursing staff be motivated to perform blood draws correctly and at an appropriate pace in order to avoid measurement errors?
  • What impact do different nudges have on switching off standby functions in everyday work?
  • Which nudging measures are effective against littering?

Methods & Solutions

Our projects aim to develop a deeper understanding of human decision-making processes. To this end, we integrate qualitative and quantitative methods. The use of AI, synthetic data, and innovative approaches expands our analytics, yet empirical engagement with the target group and their participatory involvement remain central components.

Team

At the Lab:

  • Owner, Project Lead
  • Psychologist
  • Behavioral Science

Outside the Lab:

  • Representative of the psychology associations FSP (Switzerland), EFPA (Europe), and APA (USA) at the UN in Geneva.
  • Member of the APA (American Psychological Association)
  • Co-founder and board member of the Swiss initiative «BIPS – Behavioral Insights for better Politics and Societies»

Further social identities:

  • Wannabe baker
  • Middle-class caravan owner

At the Lab:

  • Co-owner, Project Manager
  • Cognitive Psychology and Behavioral Psychology
  • Innovation

Outside the Lab:

  • Project Manager at SBB Market Development
  • Lecturer CAS Strategic Foresight (FHNW)

Further social identities:

  • Horse whisperer
  • Tennis trainee and occasional yogi

Research Partner

University of Bern, Department Consumer Behavior​ / BECAUSE Research Lab / Research partner in joint projects, represented by

​Dr. Bettina Höchli​

  • Lecturer at the Department of Consumer Behavior and Head of the BECAUSE Research Lab at the University of Bern. 
  • Behavioral Scientist with the goal of making behavioral insights, theories and techniques useful for practitioners​. 
  • Lecturer on the topics of social marketing, design thinking and consumer behavior​. 
  • Member of the Swiss Initiative  “BIPS – Behavioral Insights for better Politics and Society”. 
  • Scientific Advisor of MinimalTools GmbH​. 

Bern University of Applied Sciences,
Research partner in joint projects, represented by

  • Assistant Professor at the University of Bern (2015- 2023)
  • Postdoctoral Researcher Stanford University (2013-2015)
  • Associate Editor: Journal of Environmental Psychology
  • Non-Academic Jobs: Pricing Consulting, Economic Research (Banking, Think Tanks, 2005-2011)