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Beratungsstelle für Unfallverhütung (BFU) | Bundesamt für Energie | Bundesamt für Umwelt | Bundesamt für Verkehr | Büro für Mobilität | Ecoplan | Energie Schweiz | Gesundheitsförderung Schweiz | Impact Hub Geneva | Sandoz | SBB | Sarstedt | Stadt Zürich | Swisscom | Swiss Life | Swiss Olympic | Tabakpräventionsfonds | Vorbild Energie und Klima



At the Lab:

  • Owner, Project Lead
  • Psychologist
  • Behavioral Science

Outside the Lab:

  • Lecturer at the Kalaidos University of Applied Sciences and the Lucerne University of Applied Sciences and Arts
  • Registered member of the «Global Association of Applied Behavioural Scientists (GAABS)»
  • Co-founder and board member of the Swiss initiative «BIPS – Behavioral Insights for better Politics and Societies»

Further social identities:

  • Wannabe baker
  • Middle-class caravan owner

At the Lab:

  • Project Lead
  • Open Science
  • Behavioral Science

Outside the Lab:

  • Assistant Professor at the University of Bern (2015- 2023)
  • Postdoctoral Researcher Stanford University (2013-2015)
  • Associate Editor: Journal of Environmental Psychology
  • Non-Academic Jobs: Pricing Consulting, Economic Research (Banking, Think Tanks, 2005-2011)

Further social identities:

  • Dad of three
  • Due to point 1, no further identities

Research Partner

University of Bern, Department Consumer Behavior​ / BECAUSE Research Lab / Research partner in joint projects, represented by

​Dr. Bettina Höchli​

  • Postdoctoral Researcher at the Department of Consumer Behavior and Head of the BECAUSE Research Lab at the University of Bern. 
  • Behavioral Scientist with the goal of making behavioral insights, theories and techniques useful for practitioners​. 
  • Lecturer on the topics of social marketing, design thinking and consumer behavior​. 
  • Member of the Swiss Initiative  “BIPS – Behavioral Insights for better Politics and Society”. 
  • Scientific Advisor of MinimalTools GmbH​. 
  • Previous work experience at GDI Gottlieb Duttweiler Institute, SBB Schweizerische Bundesbahnen and DSJ Dachverband Schweizer Jugendparlamente​.