Hi!
We design behavioral
changes for a better world.
We like you.
Clients
Beratungsstelle für Unfallverhütung (BFU) | Bundesamt für Energie | Bundesamt für Umwelt | Bundesamt für Verkehr | Büro für Mobilität | Ecoplan | Energie Schweiz | Impact Hub Geneva | Sandoz | SBB | Sarstedt | Stadt Zürich | Swisscom | Swiss Olympic | Vorbild Energie und Klima
News
- “For some, the cervelat is their holy grail.”
How do people change their behavior as a result of the climate crisis? And what can companies contribute? Bettina Höchli discusses this issue in an interview with Tamedia.
- It is important to address uncertainties and why each individual remains important.
Our research partner Bettina Höchli reflects in the Tagessschau on a study by the federal government on electricity supply for possible de-/motivating effects.
- Federal Councillor Parmelin could demonstrate how he replaces a shower spray
Gilles Chatelain in an interview with Tamedia on the federal government’s energy-saving tips: “On a more serious level, I recommend trying out and evaluating measures as quickly as possible and on a small scale.”
- Using behavioral science to encourage procurement and use of e-vehicle fleets
A joint research project with SBB and the University of Bern shows how to increase the procurement and use of electric vehicles in a corporate vehicle fleet.
- However, if the person speaks out against it, they may not be directly disadvantaged by it.
Commentary by Gilles Chatelain on the topic of vaccination incentives in an article by CH Media.
- Serious behavioral science strategies are in general never based on coercion
Some thoughts by Gilles Chatelain on the topic of vaccination incentives in a report by CH Media.
- We behave “contextually”. That is, we comply with preconceptions, product arrangements, or social norms.
Torben Emmerling and Gilles Chatelain focus in a report for CH Media on five factors whose understanding and discussion could advance behavioral science in Switzerland.
Team


Dr. Gilles Chatelain

At the Lab:
- Owner, Project Lead
- Psychologist
- Behavioral Science
Outside the Lab:
- Business Developer Customer Experience at BLS AG
- Lecturer at the Kalaidos University of Applied Sciences and the Lucerne University of Applied Sciences and Arts
- Registered member of the «Global Association of Applied Behavioural Scientists (GAABS)»
- Co-founder and board member of the Swiss initiative «BIPS – Behavioral Insights for better Politics and Societies»
Further social identities:
- Wannabe baker
- Middle-class caravan owner


Dr. Sebastian Berger

At the Lab:
- Project Lead
- Open Science
- Behavioral Science
Outside the Lab:
- Assistant Professor at the University of Bern (2015- 2023)
- Postdoctoral Researcher Stanford University (2013-2015)
- Associate Editor: Journal of Environmental Psychology
- Non-Academic Jobs: Pricing Consulting, Economic Research (Banking, Think Tanks, 2005-2011)
Further social identities:
- Dad of two
Research Partner


University of Bern, Department Consumer Behavior / BECAUSE Research Lab / Research partner in joint projects, represented by
Dr. Bettina Höchli
- Postdoctoral Researcher at the Department of Consumer Behavior and Head of the BECAUSE Research Lab at the University of Bern.
- Behavioral Scientist with the goal of making behavioral insights, theories and techniques useful for practitioners.
- Lecturer on the topics of social marketing, design thinking and consumer behavior.
- Member of the Swiss Initiative “BIPS – Behavioral Insights for better Politics and Society”.
- Scientific Advisor of MinimalTools GmbH.
- Previous work experience at GDI Gottlieb Duttweiler Institute, SBB Schweizerische Bundesbahnen and DSJ Dachverband Schweizer Jugendparlamente.